Directories and PPC tools

Last week im getting a lot of private message asking about how reliable directories submission in this circumstance. This is due to google slap on certain paid directories. Some rumor said that paid directories had effected google PPC tools so much and they had face a drop in advertiser. But google PPC tools such as Google Adwords still dominated others PPC tools like YSM and MSN Adcenter. This is due to limitation towards certain country to be accepted by another two PPC tools.

Actually it came to two question, which PPC tools is much better for both publisher and advertiser? To be honest, i had seen a list of more than 100 companies in which provide this PPC tools. Therefore, why Google still concern on paid directories is not really related with PPC tools. They must have a good reason to bump with this issues. People keep waiting on PR updated, however it seem like PR will be no more important and TLA should concern others way to evaluate publisher’s site.

Directories will improved our backlink and PPC tools is more related with traffic. I hope google can update this issues soon and come will more ways to evaluate each site. Hopefully this time without slap anybody.